About Aaron
I’m the Lead Product Designer at Sifflet, a data observability startup based in Paris, where I design user-centered experiences that help businesses manage and monitor their data. With over 15 years of product design experience, I’ve built impactful B2B and B2C products at Microsoft, Dataiku, and American Express, working across Paris, Seattle, and New York City. I’ve worked in industries like AI, data science, analytics, education, video, and music.
My passion for creating great user experiences is rooted in my Design and Psychology degrees from Brigham Young University. My strengths are in crafting thoughtful solutions to solve complex, meaningful problems. Outside of work, I love biking through the streets of Paris, discovering new corners of Europe, and eating pastries along the way.
Work experience
SIFFLET
Lead Product Designer | Paris, FR | Nov 2022–Current
As Sifflet's founding Product Designer, I work closely with our co-founders, PMs, and engineers to create user experiences for monitoring data stack health. I established Sifflet’s design culture, design system, and foundational principles, while designing features that drive market trends and enhance our AI advancements. I also oversee developer handoffs, user research, content strategies, and the evolution of our design system.
DATAIKU
Senior Product Designer | Paris, FR | Aug 2021–Nov 2022
At Dataiku, an end-to-end data science platform, I led the design of data preparation features and tackled design debt within the UI. Through user research and interviews, I refined features to improve overall user workflows. My work included designing impactful data preparation recipes, clarifying dataset sampling methods, implementing key UX enhancements, and resolving legacy design system issues.
MICROSOFT
Senior Interaction Designer | Paris, FR / Aug 2018–Aug 2021
Interaction Designer II | Redmond, WA / Oct 2014–Aug 2018
During my time at Microsoft, I designed and launched AI Builder, a business-focused AI product for the Power Platform, and contributed to several Windows 10 apps, including Photos, Pandora, Groove Music, and Movies & TV. I led a major app redesign, introduced VR 360° video experiences, and created the UX for OneNote Learning Tools, a project that earned a U.S. patent and won Microsoft’s company-wide hackathon.
AMERICAN EXPRESS
Senior UX Designer | New York, NY | Jun 2012–Sep 2014
At American Express, I led the in-house UX for AmEx OPEN Forum, an online platform empowering small businesses with advice, news, and tools from fellow entrepreneurs. I designed key site experiences, including registration, onboarding, social sharing, navigation, user profiles, and personalized news feeds, driving community growth and engagement.
MODERN IDENTITY & ANNIE LEIBOVITZ STUDIO
Designer | New York, NY | Aug 2008–Jun 2012
At Modern Identity, I designed web, branding, and advertising projects for clients across diverse industries, honing my design and branding expertise. At the Annie Leibovitz studio, I supported exhibitions, publications, and created a digital portfolio archive for collectors and curators.
Education
Brigham Young University
Provo, UT / 2009
BFA Graphic Design
BA Psychology
Skills
Design: Product design • UX & UI design • Design systems • Wireframing • Iconography • Prototyping • Adobe Photoshop, Illustrator, Indesign, and After Effects • Figma
Research: User research • Usability testing • Competitor analysis • User interviews • Journey mapping
Collaboration: Developer handoffs • Design thinking workshops • Stakeholder management • Presenting design concepts
Focus
Finding creative, unexpected solutions to important problems
Discovering insights in data
Designing with empathy to create human-centered solutions
The beginnings of something big