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Sifflet

Lead Product Designer | Paris, FR

Sifflet is a leading data catalog and observability platform that empowers technical and non-technical data teams to organize and monitor their entire data stack.


Challenges
  • Design a data catalog and observability product from the ground up in an emerging market
  • Simplify complex data concepts for technical and non-technical users
  • Support multiple use cases: integrations, monitoring, cataloging, and incident management
Actions
  • Led the end-to-end design process
  • Conducted regular user reserach and testing
  • Collaborated with co-founders, PMs, and engineers to refine the product vision
  • Designed all product features and support marketing needs
Results
  • Grew Sifflet to be a leading product in the data observability space
  • Released dozens of key features annually
  • High quality design is a frequent compliment from customers and prospects
  • Grew Sifflet ARR by 450%
Sifflet hero

Orchestrators

Sources

Ingestion

Transformations

Data storage

Sharing

Destinations

Data Catalog

The Sifflet Data Catalog helps teams find, understand, and manage all their data assets in one place. Unlike other data catalogs, Sifflet is paired with data monitoring to spot unhealthy assets and fix issues quickly. I designed all of the pages for the Data Catalog and any new feature added to it.

Data Catalog screens
Sifflet List view

Monitoring

Sifflet’s data monitoring keeps track of your data to catch issues before they become problems. The surplus of monitoring options detects anomalies, tracks data quality trends, and sends alerts when something needs attention. I designed all the pages and features for data monitoring, including the layout and user flows.

Monitor screens

Google Chrome plugin: Sifflet AI Assistant

The Sifflet plugin integrates with BI tools like Looker and Tableau to provide real-time data quality insights directly within their BI tool environment.

Sifflet Insights Google Chrome Plugin panels

CASE STUDY

Sifflet Monitoring wizard

Alongside AI-powered auto-coverage and built-in monitors, customers create custom monitors using the monitoring wizard for unique business use cases

Challenges
  • Simplify the wizard to reduce confusion and increase the number of monitors created
  • Clearly explain complex parameters
  • Allow for advanced configurations without overwhelming users
Actions
  • Isolated wizard steps and organized parameters in logically themed cards
  • Explored a myriad of options and tested with customers to gather feedback
  • Rewrote parameter descriptions for clarity and user comprehension
Results
  • Improved user satisfaction with a more guided and accessible experience
  • Reduced monitor setup time by 60%
  • Increased user adoption and monitor creation success rate
Sifflet case study

1.Understanding the problems

Sifflet's large library of monitor templates made the setup process overwhelming. Before the redesign, users faced a long and cluttered form showing every possible parameter simultaneously which confused users, was prone to error, and caused users to abandon the monitor creation altogether.

  1. Checked steps by default
    All steps appear checked by default, even when no information is entered. This creates confusion and makes it unclear when a step is truly complete
  2. Error states from the start
    Required fields begin in an error state, creating a sense of failure before users even begin
  3. Unclear info on templates
    Sifflet’s 35+ monitor templates are categorized but lack descriptions, leaving users guessing which template suits their needs
  4. Inconsistent input fields
    Input fields are inconsistently designed, with varying lengths and no guidance on how to complete them effectively
  5. Critical info hidden
    Important details for parameters are buried behind interactive info icons, forcing users to hunt for crucial guidance.
  6. Overwhelming Layout
    All monitor steps are displayed at once, making the process feel unnecessarily complex and overwhelming.
  7. Threshold settings unclear
    Threshold settings, one of the most critical elements, are poorly designed and fail to provide the clarity needed for successful setup
Sifflet monitor issues

2.Brainstorming & collaboration

To kickoff the redesign, I organized a brainstorming session with engineers and product managers to align on our vision and identify areas to reduce complexity.

Sifflet case study
Sifflet case study
Sifflet case study

Balancing effort vs. impact
As an early-stage startup, we prioritized high-impact ideas that required minimal engineering effort.

Sifflet case study

3.Sketching & Wireframing

I sketched concepts and created low-fidelity wireframes in Figma to explore the most impactful ideas. After internal reviews, we narrowed down directions to two approaches. 1. A step-by-step creation wizard. 2. A GenAI-powered assistant for automated setup suggestions.

4.Testing prototypes with users

The Data Analysts, Data Engineers, and Data Stewards I interviewed for our user testing all preferred the step-by-step wizard for its clear guidance and control over parameters. While they saw potential in AI assistance, they valued manual input and flexibility for configuring custom monitors.

Sifflet prototype Sifflet prototype

5.Phased release & results

I worked with the team to develop a phased release strategy so we could deliver value quickly and have a plan for feature updates over the year. This approach allowed us to give value of the redesign to our customers in the short term while still building toward our long-term plan.

Sifflet wizard
Sifflet wizard
Sifflet prototype